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GDPR one year on: A four-letter word, or a surprise boost for savvy email marketers?
A year on from the new EU data privacy rules, new data shows consumers have greater confidence in the email marketing they receive. Rob Massa General Manager, BounceX EMEA looks at consumer perspectives of the impact of GDPR and top tips for optimising email post GDPR.
SpotX appoints first Chief Scientist role amid expansion
Video advertising platform SpotX has appointed Dr. Neal Richter as its first Chief Scientist who will head up SpotX’s new Salt Lake City, Utah office.
UK hit by ‘biggest decline on retail sales on record’
UK retail sales in May have seen “the biggest decline on record”, dropping 2.7% in May 2019, according to the latest BRC-KPMG Retail Sales Monitor.
Case study: Orlebar Brown boosts customer lifetime value with personalisation
Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.