Canada internet ad spend ‘to rise 15% by 2015’
Ad spending in Canada will grow faster than in the US until 2015, spurred by a rise in digital media, according to a new report.
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Sky rebrands mobile and web services as ‘Sky Go’
Broadcaster Sky is rebranding all of its mobile and on-line offerings into a single package called Sky Go.
Guest comment: Is creativity the key to engagement?
Digital media has dramtically altered the way content is created, and it has opened up new opportunities for individuals to compete with giant corporations for market share. Michael Steckler, Northern Europe Managing Director, Criteo, takes a look at the importance of creativity in the changing digital landscape.
Report: 35% of Americans post something online they later regret
In light of U.S. Representative Anthony Weiner’s “unfortunate Tweet,” Retrevo.com’s new study looks at how many Americans have actually posted something online they later regretted. Andrew Eisner, Director of Community and Content at Retrevo.com, takes a look at the findings…
Google to ramp up display ads with Admeld buy?
Google is reportedly on the verge of buying online advertising technology company AdMeld. for about $400m, according to media reports.
Two thirds of consumers ‘fail to click with unengaged social media advertising’
While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page, according to new research.
Two thirds of consumers 'fail to click with unengaged social media advertising'
While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page, according to new research.
Online community network for marketers launched
A new website aiming to provide marketing professionals with their first exclusively UK-based community has launched this week.
Brits ‘declaring their love for first time via social networks’
New Yahoo! mail research on how we keep in touch says social networks have changed Britain into ‘Generation 140′. Over 10% of Britons surveyed have said or heard ‘I love you’ for the first time over a social network. Nearly 20% check their social networks and emails on the loo, while 54% do the same … [Read more…]
Apple takes on Amazon and Google with ‘iCloud’ storage service
Apple has launched iCloud, its new cloud-based platform designed to provide a selection of instantly pushed services across all manner of Apple products.