China: Number of websites ‘halves in 1 year’
The number of websites in China almost halved last year, as increasing online censorship laws take their toll, according to new research.
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White paper: 8 tips for B2B mobile marketing
New guidance issued by the Internet Advertising Bureau (IAB) aims to raise the strategic importance of mobile marketing among B2B marketers. The white paper, created by the IAB’s B2B council, addresses the popular misconception that mobile is mainly a B2C channel and aims to educate marketers about what makes a successful B2B mobile campaign.
Roundtable report: Creatives Warned: “evolve or die”
Experts in video making have warned the creative industries to up their game if they’re to compete in a fast-changing environment that’s being overrun with wannabe filmmakers.
News of the World scandal: New media to benefit as consumers switch to digital?
Emerging new media brands look set to benefit from a growing consumer backlash against ‘traditional’ media outlets in the wake of the NOTW hacking scandal and subsequent closure of the publication, according to research released today by online publisher, Populis.
Roundtable report: Will the UK benefit from a digital copyright exchange?
Following the release of the Hargreaves Review, Digital Opportunity, the Creative Industries Knowledge Transfer Network (CI KTN) last week brought together representatives from the creative sector to debate the implications of the Review with its author Professor Ian Hargreaves. Participants included Universal Music, Lovefilm.com and The Guardian News and Media Group along with the UK … [Read more…]
Former MySpace UK boss joins Turner Broadcasting
Turner Broadcasting has appointed former MySpace UK MD Anthony Lukom as Vice President and General Manager, UK and Ireland.
Virgin Media users to get discounted Spotify accounts
Virgin Media has struck an exclusive agreement with digital music service Spotify to offer the music platform across multiple platforms, incuding PCs, mobile devices and connected TVs.
Top tips: 5 viral campaigns that caused a buzz
Viral marketing has become an increasingly important tool employed by brands, which appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. Marcus Dacombe, operations director, Verridian, looks at five of the most famous viral campaigns to uncover the secret of their success.
Top 10 video streaming brands: UK
YouTube is ranked as the top online video content property in the Uk for April 2011, with more than double the number of viewers for the second highest site, BBC (sites ranked by millions of viewers).
Roundtable report: Citizen filmmakers hold power for corporates
Big brands are being taught lessons in engaging with the consumer by amateur video makers with a knack for making big-hitting films for the web, according to a roundtable panel discussion.