Baidu profits up 95% as ad revenues soar
Chinese search giant Baidu posted second-quarter profits up 95% on a year ago at $253m, following rapid growth in advertising revenues.
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Top 5 tips: The rise of the ‘Splinternet’- Scaling walled gardens to reach customers
For the past 15 years, websites have been the prevalent digital modus operandi for businesses, however, all of that changed in 2010 with social, mobile and applications becoming mainstream. As these digital technologies continue to fragment, it has become increasingly difficult for brands to manage and monitor their online presence across multiple markets, let alone … [Read more…]
Most UK firms ‘to appoint social media managers this year’
Over two-thirds (69%) of UK businesses have appointed or plan to appoint a social media or community manager in next 12 months, according to new research.
Top tips: 10 secrets to online magazine success
Regional online magazine SoGlos.com marks its four year anniversary this week. To mark the oocasion, the magazine reveals 10 secrets to its success…
Top 5 tips: Facebook page management for celebrities and VIPs
Celebrities and other high profile VIPs must ensure that their Facebook pages are continually managed and monitored for abuse and misuse if they want to provide fans with a safe online environment and protect their own reputation. Tamara Littleton, CEO of social media management agency, eModeration, provides guidance on how this can be done.
Top tips: Advocacy versus compliance – what are your affiliates saying about your brand?
The balance of power between affiliates and the advertisers they promote is shifting, with affiliates having more choice over who they work with. Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the issues advertisers face now that many affiliates are calling the shots…
European marketers failing to mix social media and email
Whilst the vast majority (75%) of marketers are aware that they can integrate email and social media, only a third are actually doing so, according to new research.
Right to reply: Retailers can’t afford to ignore mobile
The British Retail Consortium this week revealed that mobile retail searches are up 216 % on last year. Simon Walker of Stibo Systems argues why retailers can’t ignore mobile commerce any more.
Ixxus debuts social content platform for Alfresco clients
Information management firm Ixxus has launched of its Social Content Platform for users of the Alfresco Enterprise Content Management (ECM) system.
TigerSpike gets $11m funding boost from Aegis
Personal media technology firm TigerSpike has closed an $11 million minority equity financing from Aegis Media.