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Although traditional publishers have focused on creating mobile and web apps few have managed to mix mobile advertising without being too intrusive. Luca Ascani, Chairman and Co-Founder of Populis, argues that the time has come for European publishers to take mobile advertising seriously.
British Airways has launched its first performance marketing program in the US market, appointing global affiliate network buy.at as the sole partner.
The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed a slowdown in the performance of the online sales market, with year-on-year growth at its lowest level since January 2010.
This week, Gartner released the results of a survey of over 6,000 people which examined attitudes to social media. The survey found that while social media use was predictably rising, there was an element of ‘social media fatigue’ among consumers, with 24% of respondents using their favourite sites less than when they first signed up. … [Read more…]
With so many families anxious to save money this year, and today’s college-bound students “needing” more technology, Andrew Eisner, Retrevo.com Director of Community and Content has launched a Back-To-School Technology Guide designed to help parents and students save money and find technology that meets their needs.
Internet myths and misconceptions are putting UK web users at risk, according to a recent study by Internet security specialist, G Data.
Businesschoices.co.uk, a comparison website for small firms offering comprehensive and impartial advice on broadband, phone and energy services for UK businesses, has launched under the Consumerchoices.co.uk Group.
Mobile transaction platform OpenMarket has released an industry whitepaper examining how mobile payments can be a valuable way of increasing consumer engagement and loyalty.
Many people consider predictive behavioural targeting to be nothing more than a tool to increase click through and conversion rates. However, this does not factor in its true potential. In fact it would be a shame and incorrect if this continued to be the only value that was associated with predictive behavioural targeting campaigns. Karim … [Read more…]
Lee Brignell-Cash, Co-Founder and COO at FusePump examines how technology innovation can make marketing products online easier and more profitable for merchants and affiliates.