‘Yahoo Screen’ takes on Hulu with revamped video site
Yahoo has updated and rebranded its online video site, as the online media firm looks to take on Hulu and YouTube in the video-on-demand market.
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Facebook debuts new ad format, updates analytics tools
The latest advertiser tool from Facebook starts to tackle conversation management reporting. ‘People Talking About This’ is one of the social media metrics released in the latest toolkit from the market shaping social network. Facebook analytics helps marketers with Facebook brand pages looking to track effectiveness, and find ways to quantify that return on social … [Read more…]
YouTube launches Google AdWords for Video
YouTube is set to launch Google AdWords for video in beta on Wednesday, an auction-based platform for online video ad campaigns.
AOL Europe boss Kate Burns steps down
Kate Burns has stepped down as head of AOL Europe, and has been replaced by Goviral chairman and co-founder Jimmy Maymann.
Online retail: Brits ‘switch purchase intentions after visiting search engines’
Brits have become a nation of ‘window browsers and online shoppers’ who are easily distracted online, potentially leading to lost sales, according to new research.
Socialbakers gets $2m funding boost for social media analytics tools
European social media analytics firm Socialbakers has secured a $2 million financing round led by Earlybird Venture Capital.
Amazon unveils £199 Kindle Fire tablet: Is it an iPad killer?
Amazon has unveiled the Kindle Fire tablet, which at less than half the price, could be the biggest challenger to Apple’s dominant iPad yet.
Top tips: Centralising your social media activity
How can marketers combine social media and email to communicate with consumers effectively? Volker Wiewer, CEO at eCircle offers some top tips based of the company’s recent European Social Media Study
Amazon’s iPad rival ‘Kindle Fire’ to be unveiled today?
Amazon’s much-anticipated new colour Kindle tablet device will be called the Fire, according to widespread internet rumours.
Sky tests online local news service in North East UK
Sky is to test an online news and sports service next year, dedicated to local content from Tyne and Wear, as the broadcaster looks to capitalise on the demand for local online content and the lucrative online classifieds market.