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Right to reply: The end of Apple’s iAd?

October 13, 2011

Over a year after its introduction, Apple’s iPhone ad network has failed to gain traction. As the hardware giant looks to expand its iPhone, iPad and iCloud services, has it ceded the mobile ad crown to Google’s Admob? Mark Brill, Chair of DMA’s Mobile Marketing Council and CEO of txt4ever, takes a closer look…

Uncategorized advertising, Apple, apps, brands, content

Right to reply: The end of Apple's iAd?

October 13, 2011

Over a year after its introduction, Apple’s iPhone ad network has failed to gain traction. As the hardware giant looks to expand its iPhone, iPad and iCloud services, has it ceded the mobile ad crown to Google’s Admob? Mark Brill, Chair of DMA’s Mobile Marketing Council and CEO of txt4ever, takes a closer look…

Uncategorized advertising, Apple, apps, brands, content

Smartphones and tablets ‘drive nearly 7%’ of US web traffic’

October 12, 2011

iPhones and Tabels use in the US is soaring, with Apples’s iPad and iPhones accounting for the largest share of Non-Computer Traffic according to new research.

Uncategorized Android, Apple, broadband, comScore, content

Sainsbury’s expands into online downloads, buys Global Media Vault for £1m

October 12, 2011

Sainsbury’s has bought online entertainment company Global Media Vault from MBL Group for £1 million, as the UK’s third largest supermarket chain looks to offer film, game and music downloads.

Uncategorized content, ecommerce, Entertainment, games, global

The Saucy Fish Co debuts major TV and web campaign

October 12, 2011

The Saucy Fish Co has launched an integrated marketing campaign which includes an above the line TV campaign and a brand new online food destination.

Uncategorized advertising, agencies, content, marketing, media

Google ‘paying $100m for YouTube content’- report

October 10, 2011

Google is taking aim at the cable industry by putting up $100 million to develop original content for dozens of new YouTube channels, according to a news report.

Uncategorized advertising, Amazon, content, Entertainment, games

Top 10 video sites in US

October 10, 2011

YouTube still dominates the US online video market, followed by VEVO and Facebook, according to new research.

Uncategorized comScore, content, Facebook, Google, Microsoft

Top 10 YouTube brand channels: US

October 7, 2011

For the first time, comScore has revealed YouTube’s top 10 video partner channels in terms of unique viewers, with VEVO, Warner Music and gaming channel Machinima topping the list.

Uncategorized, Video comScore, content, media, music

Xbox seals 40 TV content deals: UK gamers get iPlayer, 40D and LoveFilm

October 7, 2011

Microsoft has struck deals with nearly 40 TV content providers to provide programming over Xbox Live, with upcoming deals with providers in the UK including BBC, 40D and LoveFilm.

Uncategorized BBC, Christmas, content, Entertainment, Facebook

Infographic: What makes people follow a brand on social media… and what happens after

October 6, 2011

Most people follow a brand on social media platforms to receive special deals, but many are also looking for entertaining content, according to research.

Uncategorized brands, content, Facebook, infographic, media
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