content Archives

Real or fake? Adidas Instagram goes viral as Grimes reveals bizarre fitness routine

July 17, 2019

Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.

High quality environment ‘boosts perception of mobile ads’

July 17, 2019

Ads viewed in high-quality mobile web environment are perceived 74% more favourably than the same advertisements seen in low-quality environments, according to a new study.

Disney Vs. Netflix: Most Brits unaware of incoming streaming service

July 16, 2019

With The Lion King set to launch in cinemas and a new Netflix streaming rival coing soon, new research looks at how Brits view the Disney brand.

Battle of the translators: Google Assistant beats Siri

July 12, 2019

Google Assistant is the world’s top performing real time voice translator, ahead of Siri and Skype, according to new research.

Online retail sales to overtake High Steet ‘within a decade’

July 10, 2019

Online sales will overtake the high street in the next decade, expected to account for 53% of retail sales by 20208, according to new research.

Glastonbury and Pride spike marketer interest in sustainability and inclusivity

July 5, 2019

As the sun sets on the most sustainable Glastonbury Festival ever and Pride vibes skyrocketing across the world, research from email service provider Mailjet reveals a peak in UK and US marketers interest in executing values-based campaigns, from environmental impact to inclusivity.

Vlogger interview: Fashion brands’ approach to social media influencers is changing

July 4, 2019

Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.

18-30 year olds ‘turning backs on social media giants’

July 4, 2019

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.

Celebrities reveal their YouTube watch history in new Google series

July 3, 2019

YouTube is launching a new campaign aimed at the advertising industry, giving people a glimpse into celebrity’s favourite videos and subscriptions.

Contentsquare buys Clicktale to boost digital experience analytics for clients

July 3, 2019

Analytics firm Contentsquare has purchased Israel’s Clicktale, a digital experience platform, which serves clients such as RBS, Dell and T-Mobile.