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Companies are increasingly relying on social media to keep consumer’s attention and loyalty online. This infographic shows how consumers are using social media to interact with brands.
Adobe has updated its Scene7 solution to offer automated, optimised delivery of rich media content across devices including desktop computers, smartphones and tablets.
Google has tweaked its search algorithms to focus on newer content, after the search giant admitted that many of the results it retuned were ‘stale’.
As social media plays a growing role in marketing, truly successful digital brands will forget the silos that exist between different communication channels. Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
Up-rooting all your data and campaigns and migrating to a new Email Service Provider (ESP) is doubtless a major project, but Stream:20’s Katie Gibson suggests that a bit of forward-planning goes a long way towards smoothing the big move.
As digital technology changes where, when and how we watch video content, how can broadcasters and advertisers adapt to new viewing habits? Jamie Estrin, General Manager, Collective looks at the growing demand for 5 –minute ‘snack content’ and the new opportunities this presents for marketers and content providers alike…
Google has unveiled the second-generation of its Google TV software, powered by Android.
YouTube is adding some 100 channels of original programming to its video sharing site, including TV, film, music, sport and celebrity content.
Google Ad Network remains the top ad network in Australia, followed by Adconion and ValueClick, according to new data.
UK TV-on-demand website SeeSaw, has been closed down afer failing to renew content licenses.