White paper: Mobile commerce
Mobile commerce has grown rapidly in recent years, with smartphones and tablets dramatically chanign the way consumers shop. This White paper looks at the current and emerging trends from M-Commerce.
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US newspapers using Twitter wrong- study
Many mainstream media firms in the US are missing a trick when it comes to Twitter, using the micro-blogging services as a one-way broadcast platform, rather than to engage users and peers in conversation, according to a new study.
Video ads ‘more effective than static and flash banners
Video ads get a click through rate 4-7 times higher than static image ads, according to a new study from DoubleClick.
Google Music goes live in US with Android store
Google Music has gone live in the US, featuring a free music storage cloud service, app, Web player, free social music sharing on Google+ and store on the Android marketplace.
Phone-hacking scandal: Brits now trust websites more than newspapers- study
Just 38% of Brits now believe what they read in newspapers, as the phone-hacking scandal that recently struck the Sunday tabloid News of the World has ‘corroded’ trust in the media, a study has claimed.
Buy DVDs from a poster? 20th Century Fox teams with HMV for QR code poster campaign
Twentieth Century Fox Home Entertainment has launched a virtual shop in partnership with HMV, using QR codes on posters to sell DVDs to consumers via their smartphones.
Video: Brits spend 20 minutes a month watching Youtube, as video use rises 36%
UK Internet users spend a combined total of 240 million hours every month watching online video content, with the average user spending 20 minutes a month watching YouTube, according to analysis from Experian Hitwise.
Ad network Adconian buys video ad firm Smartclip
European advertising network Adconion Media Group, has acquired smartclip, a European digital video advertising firm for an undisclosed sum.
Guest comment: Does More Commission Equal More Sales? (Part 2)
What levers can affiliate managers pull in order to increase sales? In the second part of this series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the role of tactical commissions, and whether they actually generate more sales within performance marketing.
Orange and Publicis create digital start-up fund
France Télécom-Orange and the Publicis Groupe advertising business are planning to launch a new venture capital fund.