WordPress takes on Google AdSense with WordAds
WordPress has launched a contextual ad scheme, as the popular publishing platform looks to take on Google’s AdSense.
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Top tips: The role of a modern brand
Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
Vouchers influence Brits to buy from unfamiliar brands – study
Over half of consumers (56%) would buy from an unfamiliar brand if offered the right deal at the right time, while 41% have bought purchased something online they would never previously thought of buying, because of a voucher or offer, according to new research.
HMV launches on-demand films
HMV haslaunched its on-demand film service, hmvon-demand, as the embattled high street retailer looks to rival Apple, Amazon and LoveFilm in the online video market.
Top brands admit corporate sites littered with costly errors- survey
Just 13% of large-company website owners are confident that their sites are error-free, while a massive 87% admit to website errors including inconsistent branding, poor usability and accessibility compliance errors, according to a new survey.
Google axes 7 more products to focus on Google+
Google is ditching seven more products, including Google Wave, Knol and Google Gears, in an effort to simplify its range of services.
Microsoft buys ‘video discovery’ firm VideoSurf to boost Xbox search
Microsoft has acquired US-based video discovery technology company VideoSurf to enhance its Xbox games console.
LBi debuts in Australia with Sydney office
Global marketing and technology agency LBi has opened for business in Sydney Australia in response to rapidly growing client demand.
Mid-roll video ads ‘get highest completion rates’
Mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments, according to a new study.
National Geographic augmented reality promo puts users on the moon
The National Geographic has launched an augmented reality promotion, letting consumers to play with dolphins to dinosaurs or place themselves in certain scenes as landing on the moon.