Top tips: How to run a successful online marketing campaign in a new social environment
Rupert Staines, managing director of RadiumOne, reveals his best practice tips to running a successful online marketing campaign.
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Right to reply: Wonga- when SEO goes bad
This month saw payday lender Wonga pull a section of its website which suggested payday loans could be viewed as an alternative to making use of a student loan, following mass outrage. The firm said the main purpose of the content was search engine optimisation (SEO). Julia Kukiewicz, editor of consumer site Choose.net, looks at … [Read more…]
Sky to launch online TV for non-subscribers
Broadcaster BSkyB is to launch an online television service to non-Sky customers to combat a sharp slowdown in growth of its customer base.
Right to reply: Reading between the lines of affiliate marketing surveys (Part 2)
As digital marketing grows at a rapid pace, how is affiliate marketingchanging, and what does the current data tell us? In the second and final part of this series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the fears and threats that performance marketers believe they face.
C4 to report first loss in ten years: Invests in creative talent
Channel 4 is set to report a loss during 2012 as the broadcaster looks to invest in creative talent at the expense of profits.
Netflix UK launch ‘beats expectations’
Netflix has seen profits drop, but its UK launch has exceeded expectations, according to its latest financial figures.
Video travel guides available for 55 destinations
Travelguide publisher Columbus has boosted the content available to licence with over 500 city guide videos.
Vimeo takes on YouTube with site revamp
Video-sharing website Vimeo has launched a new look as it aims to take on YouTube and improve the “discoverability” of its content.
Twitter beefs up ad security with Dasient buy
Twitter has acquired Dasient, a web security firm that helps protect ad networks and publishers from malicious ads.
Deloite’s top digital trends for 2012: Smaller devices, web TV, cloud computing and ‘big data projects’
Demand for consumer technology will soar in 2012, with streaming video and cloud storage being two major tends this year, according to Deloitte.