Sky Go launches on Android devices
Broadcaster Sky has launched its Sky Go app on Android, giving smartphone users access to its web TV service.
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The power of recommendations: Consumers ‘enjoy shared video ads more’
Social recommendations have a positive effect on a consumer’s enjoyment and recall of video ads, according to a new study.
YouTube UK ad campaign promotes video site as ‘home of music online’
Google has launched a UK marketing campaign promoting its YouTube video site as the home of music online.
AsiaRooms hires Maxymiser to boost hotel bookings
AsiaRooms.com, a hotel specialist for the Asian market, has partnered with Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions, to increase hotel bookings on its website and optimise the online customer experience.
Google revamps YouTube app for Google TV
Google has updated its YouTube app for Google TV, designed to make it easier for viewers to find videos and channels to watch on their big-screen TVs.
Lifesapps debuts first aid app ‘ICEaid’
Lifesapps has launched ICEaid, an app for iPad, iPhone and iPod touch, designed to help users administer first aid in a medical emergency.
Yahoo reveals home page audience demographics
Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties.
Daily Mirror revamps site with personalised content and new ad formats
The Mirror Online website has been relaunched with a new focus on providing users with more personalised content to drive engagement.
Thomas Cook signs up to Hi-Media for premium ads
Travel retailer Thomas Cook has partnered with Hi-Media in the UK to increase its online advertising revenues from the market.
From near-field communication to on-camera card verification – what does 2012 have in store for the world of payments?
Michael Norton, managing director of PayPoint.net predicts the new payment trends for 2012.