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Apple unveils 4G powered HD iPad

March 8, 2012

Apple has revealed the latest version of its iPad, featuring high speed 4G broadband and a high-definition screen that’s sharper than the average HD TV set, with prices starting from £399.

Uncategorized analytics, Apple, broadband, content, global

Google takes on iTunes with ‘Google Play’ app store

March 8, 2012

Google has rebranded its Android Market under the new name of Google Play, bringing together the internet giants various download stores in abid to challenge the likes of Apple and Amazon.

Uncategorized Amazon, Android, Apple, apps, content

The next big thing in social media? Pinterest gets 2m visits in UK

March 8, 2012

Pinterest, an online pinboard that lets people share images and interests, is starting to attract attention in the UK after soaring in popularity in the US, according to new figures.

Uncategorized content, demographics, Facebook, Google, images

‘Minority Report’ ads: Smart video posters use facial recognition to advertise to women

March 7, 2012

Non-profit organisation Plan UK has launched a new video poster campaign that recognises if a viewer is male or female using facial recognition technology, and displays different content accordingly.

Uncategorized advertising, brands, content, iPad, media

Top tips: How Coupons are helping FMCG brands engage Facebook users

March 7, 2012

Social media coupon campaigns are on the rise, but getting the strategy right is crucial to avoid the risks invovled. Oliver Felstead, Sales and Marketing Director of Coupons.com UK, explores how Coupons allow FMCG brands to engage Facebook users and encourage purchases.

Uncategorized apps, brands, content, email, Facebook

New media buying platform aims to simplify ad purchase process

March 7, 2012

Online video advertising company Adap.tv has launched its Adap.tv Upfront Marketplace, a media buying platform designed to simplify the process of buying future inventory across multiple screens.

Uncategorized advertising, content, demographics, Europe, media

RadiumOne Labs debuts media sharing app for social networks and mobiles

March 5, 2012

RadiumOne Labs has launched its newest app Via.Me, letting uses create and share pictures, videos, audio notes, and content across multiple social networks.

Uncategorized brands, content, global, media, Twitter

Facebook Timeline profiles for brands: Manchester United and Burberry chart history on social network

March 2, 2012

Facebook has rolled out its new look ‘Timeline’ profiles to brands, with Manchester United, Red Bull, Dove and Burberry signing up as the initial partners.

Uncategorized brands, content, Facebook, images

Top tips: 3 steps to improve your customer lifecycle email strategy

March 1, 2012

Volker Weiwer, CEO, eCircle explains how to implement a winning lifecycle email strategy to increase the results of your email marketing program.

Uncategorized content, email, global, marketing

Buddy Media buys Facebook ad firm

March 1, 2012

Social marketing technology company Buddy Media has bought Brighter Option, whose social ad management solution helps create, manage and measure Facebook advertising campaigns.

Uncategorized advertising, agencies, analytics, brands, content
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