Half of all web traffic ‘not human’- study
Just over half (51%) of all website traffic originates from automated software programs, rather than humans, according to a new study.
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‘Personal cloud’ forecast to overtake PCs by 2014
By 2014, personal online cloud services will take over from the personal computer as consumers download and use services on cloud-based systems on a variety of products, including smartphones and tablets, according to a new report.
Top tips: New life for corporate sites- how social media can help
Social media marketing is not only about directing traffic to the corporate site; it’s about what to do with the users once they are there. Russell Loarridge, European Sales Director at Janrain, explains why most value from social media can be obtained by bridging the gap between the corporate website and social media through social … [Read more…]
GlaxoSmithKline switches to cloud for CRM
Pharmaceutical giant GlaxoSmithKline (GSK) is using a new cloud-based platform as a new communication channel to engage with both consumers and healthcare professionals.
Top tips: How to lose customers the B2B way
Getting visitors to a website is only half the battle- converting their visit into a purchase or action is another challenge entirely. John Ryder, client services director, Silverbean, lists the most common website conversion mistakes made by B2B websites.
Maruti Suzuki Ritz becomes top Indian brand with 1m Facebook fans
Maruti Suzuki Ritz has become the most popular brand in India by clocking a record fan base of over 1 million (1,018,000+ members) on popular social networking site Facebook. Maruti Suzuki Ritz made its debut on Social media in August 2010.
IPC hires Collective to manage video ad inventory
IPC Media has renewed its deal with advertising technology company Collective, giving Collective exclusive representation rights to all IPC video channels.
Facebook marketing: Social ads ‘get 55% higher recall’
Social media ads are generating a 55% greater lift in ad recall than non-social ads on average, according to a new study from Nielsen.
Amaze hires TV producer to head up new content division
Marketing and technology company, Amaze, has appointed ex-TV Producer Claire Phillips as Executive Producer – Content, where she will head up the agency’s new content division.
‘Facebook for Muslims’: Salamworld set to launch in July
Billed as a ‘Halal Facebook’, a new social network for the global Muslim community is being prepared for launch during Ramadan in July.