EPiServer debuts cross-platform CMS for social media marketing
CMS provider EPIServer has launched ‘EPIServer Social Reach’ tool letting marketers tailor social media content across multiple platforms.
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Streaming overtakes DVDs at LoveFilm
LoveFilm customers are now streaming more films online than they are renting DVDs, the company has revealed.
Sky takes on LoveFilm and Netflix with ‘Now TV’
Sky is set to launch a web TV services, offering non-Sky customers the chance to view its programs online on monthly or pay-per-view basis.
Mobile Interactive Group offers mobile payments app for TV shows
Mobile Interactive Group has struck a partnership with zeebox, to offer a social payments app for TV shows.
All3Media debuts video on demand app for smart TVs
ALL3MEDIA has launched a new TV store app for Samsung and LG connected TVs, in partnership with software company easeltv.
Email deliverability: 17% of UK emails ‘never reach the inbox’
The number of emails reaching the inbox is rapidly decreasing and consequently, email marketers are continuing to pour money down the drain, according to a new report.
iPlayer debuts on Xbox with Kinect voice and gesture features
The BBC has launched the iPlayer on Microsoft’s Xbox 360 console free of charge, with plans for a launch on Sky’s Anytime platform now in the works.
Google offers 10 tips for mobile marketing
Mobile-friendly sites are designed for the small screen and the capabilities of mobile devices. But being mobile-friendly is more than just fitting onscreen. Google’s 10 Mobile Site Best Practices outline important things you can do to turn your site into a great mobile experience.
TV App Agency debuts cross-platform app tools for smart TVs
The TV App Agency has launched a new platform that lets brands and agencies create apps for the growing number of smart TVs.
UK video advertising trends: Media buyers reveal top metrics for consumer engagement
Advertisers are looking to increase spend on premium video sites this year, with ‘view-through rates’ becoming the key measurement for engagement, according to new research.