DryNites launch iVillage partnership
Kimberly-Clark’s DryNites brand has launched a new online campaign, running until spring 2013, with leading lifestyle and community website, iVillage.
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UK online adspend approaches £5bn: Video and social drive record growth
Online and mobile advertising leapt by 14.4% in 2011, to reach £4.8bn, marking a £687m rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers.
Top tips: Technology gives performance marketers the edge
Technology-savvy players such as Amazon and eBay set the standard for technology and tools in the performance marketing channel. However, e-commerce sellers, advertisers and affiliate marketers of all sizes can benefit from utilising product data feeds. This technology enables simple access to new online channels that drive incremental revenue and consumer engagement with products. Rob … [Read more…]
Veribo services offers ‘right to be forgotten’ online
Veribo, a new service to help individuals and businesses protect and manage their reputations online, has been launched by Ehud Furman, former European MD of shopping.com.
Top tips: Monetising Pinterest- challenges and advantages
Social media ‘pinboard’ Pinterest has soared in popularity this year, but the firm is yet to set a clear monetisation strategy. Gary Angel, President at Semphonic, suggests that with the kind of personal data that a site like Pinterest can gather, their greatest potential is to help other sites perform more effective targeted advertising by … [Read more…]
Is Facebook Timeline getting more engagement for brands?
Brands are getting an average 46% more engagement with Facebook’s new Timeline profile, according to new research. But closer inspection indicates that status updates may actually be losing engagement.
Infographic: Why are travel firms slow to take up social media?
While 50% of all top sites have a Facebook plug-in and 43% have a Twitter plug-in, it turns out that only 29% of the Top 100 UK Travel Retail Sites have any social plugin at all. A new infographic from Tagman looks at why travel sites need to invest in social plugins to drive sales.
Infographic: 4 in 5 Facebook Pages ‘make less than 5 posts a month’
Independent research of 1.7 million Facebook Pages reveals that 82% of Facebook company and brand Pages issue less than 5 update posts per month – hugely underutilising the platform and falling short of fully engaging fans.
Ad impression metrics ‘failing to meet standards’- study
A large portion of ad impressions in the US are not delivered according to plan, with the quality of ad delivery varying based on factors including site, placement, creative and targeting strategy, according to a new report.
Top tips: Creating an effective online member acquisition strategy
Marketers have always paid close attention to site traffic and page-view statistics. However, this method of measuring the success of the corporate website is outdated. The measure of success in today’s Internet – the social web – is not volume, but value. Russell Loarridge, European Sales Director at Janrain, explains why organisations need to care … [Read more…]