US ad platform comes to UK: What’s on Stage first publisher to sign up to KlausTech
US-based ad firm KlausTech has launched its multi-patented non-scrollable, time controlled advertising and content delivery platform, AdCastPlus in the UK.
content
This is test content description really just to see what happens
Top 20 Facebook brands- Topshop, Tesco and Ann Summers on the rise
Topshop remains the top UK brand on both Facebook and Twitter, in terms of the number of followers, according to new research. The study measures how brands are using the top social networks and the subsequent effects on their follower base.
YouTube copyright law infringements – Germany legal shock
YouTube has been told to take down copyrighted clips of music from its German site, following a court ruling over the weekend.
Guest comment: How Facebook’s Instagram acquisition will impact social sharing
Facebook’s $1bn acquisition of Instagram startled the digital industry, but what does the future hold for the popular photo app? Rupert Staines, European MD of RadiumOne, examines the potential effect on social sharing and the backlash Facebook is facing from the Instagram community.
Guest comment: How Facebook's Instagram acquisition will impact social sharing
Facebook’s $1bn acquisition of Instagram startled the digital industry, but what does the future hold for the popular photo app? Rupert Staines, European MD of RadiumOne, examines the potential effect on social sharing and the backlash Facebook is facing from the Instagram community.
DG ‘dual-screen’ ad platform syncs mobile ads with live TV
Ad management platform DG has launched a new tool that can trigger advertisements on second screen companion devices based on live TV content.
Tumblr to sell ads to brands for first time
Tumblr is to introduce paid advertisements on its service for the first time, as the popular social media site looks to capitalise on the 40 million blogs on its platform.
Top tips: How to increase the click through rate of your email marketing campaign
Understanding your customer has never been more important, as there are now more platforms than ever to reach audiences. Philip Storey, Email Marketing Consultant, at eCircle, looks at how to evaluate the ‘customer need’ Vs ‘the business need’ to ensure information sent to an individual is relevant and engaging.
Google+ claims 170m users after ‘Facebook-style’ revamp
Google has claimed that 170 million people have registered to use Google+, as it unveiled a redesign that mimicks the features of its larger rival.
Half online feedback ‘comes from customers that buy instore’
Half (50%) of online customer feedback comes from those that bought products instore, according to new research.