content Archives

Facebook urged to shut down fake Amazon review groups

August 7, 2019

Facebook is still failing to shut down groups on its social network where fake Amazon reviews are bought and sold, according to a new report.

AOP teams up with Fenestra for programmatic transparency drive

August 7, 2019

The Association for Online Publishing (AOP) today announces a marketing partnership with Fenestra to increase financial transparency within the industry.

Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup

August 6, 2019

The UK’s fascination with this summer’s Women’s World Cup has helped create an extra 2.4 million fans of women’s football since the tournament began, according to new research.

Scourge of social – saviour of revenue? How older generations are transforming social

August 6, 2019

‘Old’ people can be just as tech savvy as anyone else… and they’re open to advertising, too. As the age demographics of social networks get older, Emily Knox, Head of Social and Content at Tug, looks at how marketers can adapt to the rise of the social silver surfer.

In-game ad firm Bidstack buys Pubguard to boost ad quality

August 5, 2019

In-game ad firm Bidstack has bought PubGuard, a firm that provides AI technology developed to automatically identify offensive, malicious and fraudulent ads.

Influencer fraud ‘costing brands over £1 billion’

August 1, 2019

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

UK ad spend hits £6bn in Q1 2019 as podcasting soars

July 30, 2019

UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.

Twitter surge continues: revenues and user numbers increase

July 30, 2019

Twitter planning new subscription platform?

Twitter has reported better than expected quarterly revenues and user numbers as it saw a large drop in “spammy or malicious behaviour”.

Shutterstock adds cinematic effects for film makers and brands

July 29, 2019

Shutterstock has announced its expanded motion offering made especially for filmmakers, YouTubers, vloggers, and game creators.

The social CTO: C-suite tech buyers’ psychological motivations and true social media behaviour

July 29, 2019

Chief Technology Officers and Chief Information Officers are much bigger users of social media than their other top level counterparts within companies, according to new research.