AOL debuts video content network ‘AOL On’
AOL has a new video hub for consumers that offers premium video across 14 content channels, as the firm looks to bring in high volume targeted traffic that will appeal to advertisers.
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Spotify takes on Pandora with online radio in US
Spotify is expanding its US services a year after the Swedish firm entered the market, developing an Internet radio service that would directly challenge Pandora Media.
Top 10 tips- How to improve email deliverability
Marketers that fail to get to grips with Internet Service Providers’ (ISP) new spam-blocking filters are at serious risk of failing to deliver emails to the inboxes of consumers and potentially losing business for clients, according to Guy Hanson of the Direct Marketing Association’s Email Marketing Council (EMC).
Ancestry.com snaps up family history website for $100m
US-based genealogy site Ancestry.com has bought Archives.com, a family history website, for approximately $100m.
Tablets to become ‘primary computing device by 2016’
iPads and other tablets will be most users’ preferred device by 2016, with sales expected to reach 375 million, according to Forrester.
Only 10% of UK firms measure social media ROI- report
Just 10% of UK firms are measuring the return on investment from their social media campaigns, despite a 50% increase in time spent on the medium, according to a new study.
Right to reply: Google Drive could present headache for IT departments
Following the launch of Google Drive, Richard Edwards, principal analyst at Ovum considers its inevitable use within the enterprise, which for many CIOs may present some headaches.
Web design trends- Toyota revamps site navigation to boost car sales
Toyota Motor Europe has undergone a radical change to its consumer website, building a new navigation model based on eye-racking tests in a bid to boost engagement and conversions on its site.
smartclip takes video ad platform to Australia
smartclip is to launch into Australia, five months after announcing that it had acquired Adconion Media Group.
Infographic: The digital black US consumer and mobile advertising
As of the fourth quarter of 2011, half of black mobile users in the US owned a smartphone (up from 44 percent in Q4 2010) and 58% accessed the mobile Internet, more than any other race/ethnic group, according to new research.