WWE revamps UK wrestling site with video ad push
Wrestling brand WWE has relaunched its UK site, and has hired ad-technology firm Collective, to handle all its display and video pre-roll inventory advertising for the UK market.
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Cross-platform trends- How US consumers watch from screen to screen
The average American watches nearly five hours of video each day, 98% of which they watch on a traditional TV set, according to a new report.
Video Viral of the Week: Tipp-Ex's ‘Hunter and Bear’ return with time warp YouTube viral
In 2010, Tipp Ex’s A Hunter Shoots a Bear’ viral was one of the first (and still the best) interactive YouTube virals ever. This follow up offers a ‘timeless’ new twist on the formula, and has already racked up over 9m YouTube views in less than a month. See why it’s our video viral of … [Read more…]
Video Viral of the Week: Tipp-Ex’s ‘Hunter and Bear’ return with time warp YouTube viral
In 2010, Tipp Ex’s A Hunter Shoots a Bear’ viral was one of the first (and still the best) interactive YouTube virals ever. This follow up offers a ‘timeless’ new twist on the formula, and has already racked up over 9m YouTube views in less than a month. See why it’s our video viral of … [Read more…]
LinkedIn buys SlideShare for £74m
LinkedIn has bought online presentation tool SlideShare for £74m as the business-based social network looks to improve engagement and features on its site.
Just 1% of Internet users creating web content? Not anymore, says BBC
The age of the ‘lurker’ is over, according to a new BBC report which debunks the widely accepted ‘1% rule’ of the Internet, which asserts that just 1% of users create content and 10% engage with them, while the rest of the world sits back and watches.
Top email marketing tips: Getting the most from cross-and up-sell programmes
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business. Kara Trivunovic, vice president of agency services, StrongMail, offers a guide capitalising on cross and up-sell techniques in email marketing.
Connected TV: TV App Agency wins innovation award
TV App Agency has won an award for ‘Outstanding Technology Innovation’ at last week’s Connected TV Awards 2012 for its ‘develop once’ / ‘deploy to many’ cross platform TV app compiler.
‘YouTube meets Slideshare’- Present.me debuts online presentation tool
Cloud service Present.me has launched this month, offering an online presentation platform that combines synchronised content and video, viewable on-demand.
Smart TV trends– Buffering and lack of content hamper UK take up
Most people in Britain with a connected TV actually lead a very disconnected TV existence, with web access not being a ‘key driver’ for consumer purchases, according to new research.