Microsoft Advertising partners Adform for rich media ad tools
Microsoft’s advertising arm is working with Adform to run more interactive display marketing campaigns across traditional, video and mobile platforms.
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Facebook updates Fan Page manager for mobiles
Facebook has launched a Page Manager app, letting page owners keep their fans up to date while on the go.
Google warned by EU over ‘manipulating search’
Google has been warned about manipulating search results for its own gain by the European Competition Commissioner and given a matter of weeks to find remedies for the problems outlined in the large anti-trust inquiry into the search company’s business.
Facebook debuts ‘Instagram- style’ photo app
Facebook has launched its own photo creation and sharing app, simply called ‘Facebook camera’, just weeks after buying Instagram.
Top tips: Brand advertising- navigating the multi-screen maze
Successful marketing across multiple platforms (TV, web, social, mobile) comes from the real measures – What time of day your customers engage? On what day of the week? Where they are in the country? What demographic group are they? What content viewing patterns do they exhibit? Technology provides this information and this what will drive … [Read more…]
Social commerce trends- Half of online shoppers find social content useful
UK consumers find social content, such as friends’ recommendations and consumer reviews, twice as important as traditional information sources such as recommendations from sales assistants or advertising when making a purchase, according to new research.
A snapshot of digital India- 121m online users and growing fast
India is the third biggest country in terms of internet users in the world, with a highly social and mobile audience. This snapshot takes a closer look at India’s digital consumer, and the key trends driving the country towards a digital future.
Top 5 tips: Making the most of market data
Following an event which distilled the thoughts of advertisers, agencies, publishers and technology providers from across the world of online, this report from Criteo exposes the myths behind big data.
Was General Motors getting Facebook marketing wrong? Ford thinks so
Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the most it could from the platform.
Pakistan restores Twitter after weekend ban
Pakistan has restored access to Twitter after briefly blocking the microblog over the weekend, die to “blasphemous” posts about a Facebook competition involving caricatures of Prophet Mohammed.