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Coca-Cola has made a foray into advergaming with their new title, Crabs & Penguins. The beverage giant made smart use of gamification techniques, with a music soundtrack and social media links, tobuild long-term engagement with consumers by letting players unlock levels and learn about a story.
Samsung still leads the way in the US smartphone market, but Apple is the fastest grower, accounting for nearly 1 in every 3 devices, according to new research.
Mothers are the most active social media users in the US, with nearly three in five web-connected mums (58.6%) visiting social media properties at least a few times per day, according to new research.
Apple customers are highly loyal, with just one in 5 (21%) of iOS device owners saying they wouldn’t switch platforms, even if offered huge discounts, according to a new study.
Existing web conferencing and collaboration solutions are too restrictive for businesses. Employees want to choose the devices and operating platforms they use to spontaneously connect and share with colleagues. Holger Felgner, General Manager at TeamViewer, argues that next-generation solutions will give more power to users – and pave the way for more versatile use of … [Read more…]
BBC Sport has launched a Facebook application offering audiences live streams of major sports events, including Wimbledon and up to 24 streams of Olympics coverage.
Last week, eBay launched a motor app amidst the smartphone sales boom, with car buyers starting to spend users spending tens of thousands of pounds on motors on the move. Richard Anson, Founder of Reevoo, the social commerce solutions provider, takes a closer look at what this means for the automotive and smartphone sectors.
Lexus, the luxury vehicle division of Japanese car manufacturer Toyota Motor Corporation, has begun the roll out of its brand new European website, imagined, designed and built by full service marketing and technology company Amaze.
Google has launched its first own-brand tablet computer, taking on Apple, Amazon and Microsoft in an increasingly crowded and fast-growing market.
What are the core principles of using video in online ad campaigns? Boaz Ram, Senior Manager, Video Product Marketing, MediaMind offers 7 key tips to get the most out of the medium.