content Archives

Ogilvy UK partners Takumi to boost global influencers

August 19, 2019

Marketing giant Ogilvy UK is working with Takumi to boost its influencer marketing capabilities for clients.

In-house marketing: the need for speed

August 16, 2019

Companies are collecting more data about their customers to create personalised experiences, leading to bringing marketing analysis in-house. Yuval Ben Itzhak, CEO at Socialbakers, highlights the need for speed, how speed and agility is crucial to a successful marketing campaign and making sure every potential customers can be reached.

Esports revenue ‘to grow five-fold by 2024’

August 15, 2019

Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.

Facebook paid workers to transcribe Messenger conversations

August 15, 2019

Facebook has been paying hundreds of outside contractors to transcribe voice chats carried out using the company’s Messenger app, according to a news report.

Politics and data: Connected TV ‘ key for reaching undecided voters for 2020 US election’

August 14, 2019

Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research. With political ad spend predicted to reach $10 billion in 2020, this will significantly boost the market, not just in the US, but globally. And with the UK potentially set for its own elections … [Read more…]

Verizon sells Tumblr to WordPress for ‘less than $3m’

August 14, 2019

Automattic, the creator of WordPress, has acquired Tumblr for “less than $3 million” from its previous owner, Yahoo, owned by Verizon.

Absolute Radio and Kiss boost digital audio ad platform

August 13, 2019

Publishing giant Bauer Media is relaunching its digital audio advertising platform, Bauer InStream, for its brands that include Absolute Radio, Magic, Kiss and Empre and Grazia magazine podcasts.

Instagram bans ad partner for ‘secretly tracking user data and locations’ – report

August 12, 2019

Instagram has banned marketing company Hyp3r as an ad partner after allegedly scraping public data about users’ locations which would normally have been deleted within 24 hours, according to a news report.

Facebook influences buying decisions ‘7 times more than other social platforms combined’

August 9, 2019

Consumers’ interactions with brands on social media influence their buying decisions — 67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.

Content agency nets big win for local pub

August 8, 2019

A combination of humour and football has helped content agency Magic Word Media prove the value of adding creative editorial to business websites.