LinkedIn adds owns ‘like’, ‘comment’ and ‘share’ buttons
LinkedIn has added “social gestures” such as “like,” “comment” and “share” as the business-based social network looks tp compete with Facebook and Google+.
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Facebook buys social bookmarking firm Spool
Facebook has bought social bookmarking firm Spool, as the firm looks to expand its mobile services amid mounting shareholder pressure.
Amazon enters ‘virtual goods’ market with ‘Game Connect’
Amazon has launched GameConnect, a new service targeting gamers, letting developers deliver virtual goods direct to people’s Amazon game accounts.
Online video ad trends- 8% of European online display ad revenue came from video
Online video ads made up 8% of online display ad revenue in Europe during 2011 according to new research.
Right to reply: BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective
The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. Facebook claims lack … [Read more…]
Best times to post on Facebook and Twitter (Infographic)
When is the best time to make that important social media announcement to your fans? This infographic from agency Raka Creative offers a guide to getting your timings right.
Top tips: How to take advantage of seasonal SEO
Kelvin Newman of SiteVisibility looks at how you can timetable your way to Seasonal Organic Search Campaign Success.
Mobile trends in Argentina- Smartphones and tablets taking bigger share of web use
Mobile use in Argentina is on the rise, with Android accounting for the largest share of mobile webpage views, while iPads lead the tablet market, according to new research.
Top tips: How to develop a customer centric strategy in 5 steps
2011 was the year that saw social media and email marketing begin to merge but in 2012, the most effective digital marketing strategies will have the multi-channel customer at their centre. The benefit of integrating your digital marketing strategies is that your brand will always be exactly where your customers (existing and future) are. This … [Read more…]
Case study: 4Music mixes video, search and social media to boost reach
Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio. This case study shows how the a multi-layered digital campaign was used to elevate the brand and increase the value of 4Music.com to its advertisers.