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Web users are becoming wary of the online ad industry when it comes to data privacy. Marc Guldimann, founder and CEO of Enlinken, looks at how to bring back confidence in the online ad world.
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
Viacom has unveiled plans to launch District MTV, a new site in the UK, Italy, France, Germany and Spain, offering brands a new platform to connect with music and fashion fans.
In a UK first, Marie Claire is inserting a video ad on the pages of its October issue, set to play once a reader turns to page 35 and 35.
As the top slot on Google becomes prime estate for brands, the demand for search engine optimisation (SEO) professionals is on the rise. Richard Baxter, Founder of SEOGadget, argues that many SEOs still need to grasp the breadth and depth of it as a marketing discipline.
Recent IMRG statistics indicate that mobile transactions are set to boom in the run up to Christmas (Source: IMRG Capgemini Quarterly Benchmarking Index, Aug 2012) highlighting the need for organisations to optimise their mobile websites in order to take advantage of the additional visitors predicted on mobile devices by Christmas 2012.
The click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, according to new research.
Google has shut off the auto-complete terms for The Pirate Bay on its search engine, as the firm steps up its copyright clampdown.
France’s leading online newspaper publishers have called for a new laws to Google and other search engines to pay them for using their published content.