Become the star of your own ad: Chinese Deepfake app ZAO goes viral
Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.
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Marketing energy drinks: Healthier products key to growth
The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.
The best (and worst) days for email marketing
Monday is the best day for email open rates, while Saturday is the worst, according to new in-depth report looking at email marketing across industry sectors.
BBC to launch Alexa rival ‘Beeb’ next year
The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims. Called ‘Beeb’, the platform will not be a hardware device in its own right but is being designed to work on … [Read more…]
Video streaming emerges as the killer app for 5G in the US
The 5G era is set to drive the next wave of growth in video streaming, with 78 percent of U.S. consumers indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit Digital Orbit.
Guest comment: Rebuilding the relationship between social media and advertisers
Are big social media platforms such as Facebook and Instagram really worth the vast amounts of money brands currently hand over to them? Greg Consiglio, CEO at Connectt, examines where mainstream social media has gone wrong in serving brands’ needs and how they’re consequently turning to new forms of privately owned and community-focussed social media.