MySpace rebrands as music site, now accepts Twitter and Facebook logins
MySpace has undergone its fourth major redesign in its 7 year history, as the embattled social network looks to rebrand itself as a music sharing site.
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Viral of the week: P&G anti-bullying campaign increases Secret deodorant sales by 9%
Procter & Gamble’s Facebook campaign for its Secret deodorant smartly matched the brand to ia key issue facing its target audience- cyber bullying. The “Mean Stinks” used video and social media in an ‘always-on’ approach that resulted in a 9% uplift in sales. See why it’s our viral of the week below…
Viral of the week: P&G anti-bullying campaign increases Secret deodorant sales by 9%
Procter & Gamble’s Facebook campaign for its Secret deodorant smartly matched the brand to ia key issue facing its target audience- cyber bullying. The “Mean Stinks” used video and social media in an ‘always-on’ approach that resulted in a 9% uplift in sales. See why it’s our viral of the week below…
DWPub ‘newsrooms’ offers brands online media hub
DWPub has launched SourceWire News Distribution Newsrooms, offering brands and PR companies their own customisable online press centres.
Vimeo debuts ‘tip jar’ for ad-free content
Video sharing site Vimeo is introducing a ‘tip jar’ to help contributors monetise their content without ads.
Waitrose debuts food video channel
Waitrose is launching its own food-based video channel this autumn, as the supermarket chain looks to expand its digital reach.
Right to reply: Salesforce’s cloud- is all marketing becoming social media?
Last week, Salesforce.com unveiled its ‘marketing cloud’ Dreamforce. Analysts and other industry watchers have suspected the move following its purchase of social marketing businesses like Radian6 and Buddy Media over the past couple of years. Jesse Noyes, Managing Editor at Eloqua, looks at what this means for the cloud business and marketing spaces.
StumbleUpon revamps iPhone and iPad app
Internet ‘discovery engine’ StumbleUpon, has updated it iOS app for iPhone and iPad users.
Sky partners with Affiliate Window for Now TV
NOW TV, the internet TV service powered by Sky launched this summer, has chosen Affiliate Window to handle its affiliate marketing campaign.
The (crowdsourced) history of crowdsourcing
Online co-creation community eYeka has launched the first ever visualisation of the use of crowdsourcing by brands over time. In keeping with its theme, the timeline is crowdsourced, taking suggestions from users to improve the chart.