Microsoft revamps MSN with own news operation
Microsoft is launching its own news services, MSN News as part of its new re-designed MSN portal.
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C4 strikes Paralympic gold with ‘Superhuman’ online ad campaign
This summer saw Channel 4 run its ‘Superhuman’ campaign to promote the London Paralympic games. Working with Mediasyndicator, the online element of the promotion attracted more than 150,000 interactions.
QR code usage doubles in Europe
Germans are most avid users of QR codes, while Spain ranks as fastest growing market, according to new research.
YouTube scouts talent for new mobile music project
YouTube is looking to expand its mobile music services, after posting a job ad looking for a manager to oversee an ambitious new music catalogue based on the music videos on the video sharing site.
Simultaneous use of Internet and TV ‘now an everyday reality’
Two thirds of Connected TV viewers frequently use the internet while watching TV, and a quarter are always online while they watch television, according to a new study.
Less than 1% of online purchases come from social channels: Forrester
Thirty-nine percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come from social channels according to a new Forrester report.
US TV to broadcast first YouTube funded show ‘Recipe Rehab’
US TV network ABC is to broadcast a cooking show that began as part of YouTube’s “Original Channels” initiative, the first such deal to take a YouTube-funded program to national TV.
Guest comment: Good marketing is for life, not just for the Olympics
Simon Robinson, senior director marketing and alliances EMEA, Responsys, discusses how marketers can build on marketing success achieved during London’s summer of sport and transform it into long-term gain.
1 in 5 online US women now using Pinterest
More than 1 in 10 (12%) of US adults are now using Pinterest, but nearly 20% of women are on the site, according to a new report.
Agencies blamed for hampering mobile revenue growth: AOP
Top UK publishers have blamed advertising agencies for being reluctant to invest in mobile ads despite the increasing numbers of people using smartphones and tablets, according to a new survey.