Native ad giants Taboola and Outbrain merge to rival Facebook and Google
Two digital ad platforms, Taboola and Outbrain are to merge to create a rival to Facebook and Google in the onlone ad space.
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Top 7 sports worldwide: Globalisation creates $85bn rights market
The rise of streaming is bringing major sporting events to a global audience and pushing up media rights revenues. This will drive media sport rights revenues up 75% over the 7 years period from 2018 till 2025 from $48.6 billion to $85.1 billion.
The Cannes curse? Creativity in ads ‘failing to boost bottom line’
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Top tips: The many faces of marketing analytics
With so much data to look at, marketers can often struggle to arrive at the quantifiable, reliable and justifiable conclusion they need to verify the ROI of their marketing strategy to the CMO, CEO or the Board. Marc Ramos, CMO, SplashBI explains, how, with a strategic view of their data marketers will be able to uncover the many faces of marketing analytics to bring benefits not just to the marketing campaign itself, but across the entire business.
Dropbox revamp: ‘Spaces’ desktop app boosts team collaboration
Dropbox has undergone its biggest redesign yet, with the launch od ‘Dropbox Spaces’ a new desktop app designed as an evolution of the shared folder into a collaborative workspace for teams.
Rugby World Cup kicks off global TikTok video challenge
Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.
Right to reply: What Google’s ‘Right to Be Forgotten’ victory means for tech and privacy
This week, the Court of Justice of the European Union ruled that “right to be forgotten” does not extend to the versions of Google’s search engine directed to non-EU member states. Ron Moscona, a partner at the international law firm Dorsey & Whitney, looks at the implications for the digital industry.