DIY filters: Snapchat lets users customise AR camera drawings
Snapchat has launched 3D Paint – a way to overlay colourful 3D drawings on your face and the world around you, directly from the Snapchat camera.
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Marvel versus classic Disney: the battle for Halloween costume supremacy
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go-to garb for fancy dress in the UK.
Facebook partners publishers for separate ‘News’ tab
Facebook plans to roll out its News tab across US markets as it looks to retain users on its ever-growing platform.
Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency
US lawmakers have criticised Facebook boss Mark Zuckerberg about the firm’s policy not to fact check political ads in the upcoming 2020 US election.
Failure to launch: Top reasons B2B product launches fail across channels
Increased competition, slow development and keeping up-to-date product information across markets to be the biggest challenges faced by businesses across sectors, when handling product launches.
‘Synergy’ voted the most annoying marketing buzzword of 2019
‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves.
Less is More: shoppers and the permissibility of pleasure
Over the past decade, retail infrastructure and shopper marketing has been relentlessly fuelling a mindset where shoppers expect ‘more for less’. Callum Saunders, Head of Planning at brand activation agency ZEAL Creative, looks at a rising counter trend as health-conscious shoppers look for moderation at a premium price.
Sports rights scored 26% of global content spend in 2018
Despite pressures on the broadcasting sector, sports rights expenditure has nearly doubled over the last six years, according to new research.
Rugby World Cup social media engagement grows 261% since start of tournament
The Rugby World Cup quarter-final is taking place this weekend in Japan and the 2019 tournament has been breaking TV viewing rating, while its social media growth is making it increasingly valuable to advertisers, according to new research.
Tencent uses AI to put product placement ads into old movies
Chinese tech giant Tencent has partnered with UK based AI company, Mirraid for to place ads in old movies, such as coffee cups and bus posters.