eSports hits cinemas worldwide with CineLeague initiative
Cinema is about to get interactive with the launch of CineLeague – an international esports tournament hosted, broadcast and centred around movie theatres.
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Instagram takes on TikTok with Reels
Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China’s TikTok.
Ad placement trends: 91% of Brits want to see ads placed next to high-quality content
Favourability towards brands is highest when ads are placed in high-quality environments, which drops when ads are seen in sub-standard settings, according to new research.
The battle for web TV: Can Disney and Apple topple YouTube and Netflix?
The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.
UK broadcasters unite to take on Netflix with ‘BritBox’
UK streaming service BritBox has launched, offering programming from BBC, ITV, Channel 4 and Channel 5, for £5.99 a month.
Secret office shoppers: Employees admit to often shopping online during work hours
Brits often shop online during work hours, with 1 in 2 admitting that they engage with marketing emails from brands within their personal accounts during the working day, according to new research.
Most IT teams ‘believe that marketing doesn’t appreciate their work’
Over half (58%) of IT teams believe that marketing doesn’t appreciate their work, according to new research.
Royal British Legion sets up Twitch channel for veterans to play each other
The Royal British Legion has announced the launch of the Legion Games, a new initiative from The Royal British Legion in their mission to aid and support the Armed Forces community.
Content marketing trends: ‘brand activism’ on the rise
Aligning a brand with a ‘trend, issue or topic’ is now a key goal for brands and consumers increasingly buy into social and environmental causes, according to new research.