WeChat ‘censored coronavirus-related messages’ since January 1st
WeChat, one of China’s most popular social media apps, started to censor messages about the coronavirus a week before officials acknowledged the virus, according to new research.
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Top 5 customer service tech trends for 2020
Research firm Gartner has revealed five emerging trends in technology adoption and where service organizations are getting the most return on investments (ROI) today.
UK decision makers ‘wasting time on valueless tasks’
On average, business and IT decision makers from UK organisations waste 27% of their time at work on tasks that do not add critical value, according to new research.
Croatian media giant Styria picks Permutive for data management
Publisher focused ad tech firm Permutive has been appointed bythe largest media company in Croatia, Styria Croatia – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising.
Enterprises failing to adopt digital first strategies for global expansion
The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.
Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Huawei partners News UK for app news service
News UK has integrated its content apps with Huawei to give consumers three exclusive features on the mobile giant’s AppGallery store.
The Trade Desk video ad campaign promotes open internet
The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. The ads, created with creative agency BBH New York, takes viewers into everyday human situations, including asking for recommendations from a hotel concierge and trick-or-treating for Halloween, … [Read more…]
Universal gigabit broadband ‘could boost UK economy by £217 per person’
The full rollout of gigabit broadband would provide a boost to the economy of 0.7 percent of GDP by 2025, the equivalent of over £13bn, or an extra £217 per person a year, according to new research.
Online shoppers desire personalization (but demand privacy)
Online shoppers are at odds with their desire for personalised digital experiences from brands and their demand for privacy, according to new data.