Guest comment: Programmatic’s Placement Paradox
Alex Kuhnel Chief Operating Officer, TGI, Kantar Media, looks at how programmatic campaigns must adapt to meet branding requirements and answer advertiser and publisher needs.
consumer insight
Christmas and Boxing day sales to grow by more than 25% this year
More people are shopping online on Christmas day, with Boxing Day forecast to rival Black Friday for sales, according to a new report.
£666m spent on ‘Manic Monday’ in the UK
Following up on the record breaking numbers we issued after Black Friday, the Experian and IMRG have released the actual online visit and spend figures on online retail sites in the UK on Manic Monday – the second Monday of December (8th).
New York Times ramps up mobile strategy
The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications
‘Manic Monday’ to replace Cyber Monday as shoppers ‘leave it later than ever’
Online retailers should brace themselves for the busiest December on record, as UK shoppers plan to leave their Christmas shopping later than ever, according to new research.
Top tips: The great Christmas gift hunt – how marketers can get in on the action
The Christmas shopping spree means big business for online retailers, but how can they stand out from the crowd? Giles Longhurst, General Manager, Consumer Insight – Experian Marketing Services, looks at how ecommerce companies are battling for online visibility on Christmas gift search rankings.
Top agencies on client wish lists: Carat and Mindshare lead the way
When it comes to agency pitches, most brands would like to see Carat and Mindshare on their list, according to a new survey looking into the perceptions of some of the biggest players in the ad industry.
Hobbycraft begins customer feedback programme
Arts and crafts retailer Hobbycraft Europe’s is running a UK wide customer feedback programme, ‘Crafting Your Opinion,’ across 75 UK stores.
Smartphone trends- Samsung extends lead over Apple in Europe
Samsung continues to lead European smartphone market, and the Galaxy manufacturer now has five of Britain’s top 10 best selling handsets.
Global ecommerce trends- How online shopping varies around the world
Brits, Americans and Germans beat Monday blues with e-tail therapy; Brazilians most likely to shop online at work, while the French soothe stresses of childcare with some internet shopping, according to new research looking into online shopping trends around the world.