The latest IMRG Top 50 Retailer Ranking, in partnership with comScore, reveals there were a number of online retailers climbing the ranks during November 2014. Ticketmaster UK and Screwfix were both up 8 places compared with the same month last year, while Very and House of Fraser rose 6 places. However, the biggest riser this … [Read more…]
Online advertising is now a $122 billion global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. While the industry is flourishing, traffic fraud continues to be one of the biggest challenges for marketers. Tod Sacerdoti, CEO and founder, BrightRoll, offers 6 tips to fight … [Read more…]
Facebook emerged as a mobile advertising powerhouse this year, buying WhatsApp for a staggering £22bn and following up with virtual reality headset Oculus Rift. But it was two controversial-but-savvy moves from Zuckerberg that really propelled the social network’s success this year. As part of our review of the year, we look back at the 10 … [Read more…]
‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today.
In an ever-evolving search landscape, dominated by Google, SEO success rests on pursuing a content-centric approach. Sure, most will agree that non-content approaches/bad links still work, but for how long? Is it right to pursue a strategy that is unlikely to deliver future success or, even worse, have a negative impact on the good work … [Read more…]
82% of consumers can’t recall any car advert they have seen in the last 12 months. Matthew Robinson, Marketing Communications Manager at Acxiom, examines the effect of advertising in the automotive industry, and follows research from Acxiom which identified that 82% of respondents couldn’t recall any car advert that they have seen in the last … [Read more…]
After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users.
Google considers Amazon as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer’s website.
ComScore is to change in its mobile measurement products in the UK, ditching its previous system for a more panel based approach that’s similar to its PC audience metrics.
Amazon, Argos and Apple are the most visited online retailers in the UK, with travel websites showing the most significant growth in the past 3 months, according to new research.