Yahoo sale: Bidders gets deadline as Mayer future in doubt
Yahoo is officially up for sale, with bidders for the embattled internet pioneer given until April 18th to make a move, according to a news report.
comScore
Video traffic ‘attracts more non-human traffic than display’- comScore UK
Non-human traffic is more common on video sites than display ad ones in the UK, according to new data.
Vice Media sales chief quits after shock 17.4% traffic drop
Richard Beckman, head of ad sales at Vice Media, is stepping down after the publisher posted a surprise decline in web traffic.
Video trends: YouTube and Netflix rise… but TV still king
The average viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, with VOD services such as YouTube and netflix taking only 8.4% of this, according to new research.
Accelerated Mobile Pages: Google’s bid to beat the ad blockers
Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles.
China’s Singles Day breaks ecommerce records
China’s online shopping holiday ‘Singles’ Day’ has broken all previous records, lead by ecommrce giant Alibaba, with a shopping total was bigger than Facebook’s entire revenue last year.
Facebook outlines plans to monetise Messenger app
Facebook is considering ways to make money from its popular Messenger app, possibly taking a cut in sales from click to call messages and ecommerce sales.
Top online retailers in the UK: Travel, home and electrical brand rise
July was a strong month for the online travel sector with a number of big brands moving up the list, including National Express, EasyJet, Thomson, Ryanair, Expedia, Lastminute.com and British Airways.
YouTube to give advertisers more data on viewers
YouTube will give advertisers new data on how many of the ads on its internet video service can be seen by viewers, following complaints from advertisers.
Mobiles ‘now account for over half of internet time’
The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research.