Build a superior on-site video experience and reap the rewards as an e-retailer. In the second of a three-part series, Mark Blair, VP of EMEA at Brightcove explains how the right type of video content can sustain shoppers’ interest, increase engagement and turn browsers into buyers.
TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research.
Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services.
comScore has expanded Video Metrix Multi-Platform to the UK, providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed.
Eight out of 10 premium publishers admit they don’t have insight into how their traffic is audited by third-tarty measurement companies, according to new research.
Total spend on online retail sites on Black Friday 2016 was £1.23bn, marking a +12.2% increase on the £1.1bn spent on the same day in 2015.
The Bing Network now powers more than one in five searches in the UK, as the Microsoft search engine outpaces Google for growth, according to new data.
Women are more likely than men to use the internet on their mobile phones, with social media, retail and games showing the biggest differences in engagement across genders, according to a new report.
Kantar Media and comScore have announced the latest development in their global strategic alliance, with a series of cross-platform solutions will soon be unveiled in Latin America.
Millward Brown and Kantar Worldpanel have struck a partnership in the UK to help brands simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns.