World’s biggest online market: China tops 477m web users
The number of Internet users in China has reached 477 million at the end of March 2011, according to government sources.
comScore
Guest comment: The advent of the ‘social internet’
With social media becoming the norm, how valuable are these new social connections to advertisers? Rupert Staines, managing director of RadiumOne, discusses how the internet has evolved to become a social platform in its own right and has changed the face of online advertising.
Top 10 websites in Spain
The internet is thriving in Spain, with more than 23.5 million web users logging on from Spain in March, up 5% from a year ago, according to new data.
Top 30 web properties in Europe
Google Sites ranked as the top European web property in March, attracting 330.3 million unique visitors and reaching 90.8 percent of the total European Internet audience, according to new research from comScore.
Top 20 European countries by web use
Germany has the most web users in Europe, but the Dutch and British spend the most time online, according to new data from comScore.
Traditional metrics ‘inflating online ad reach 2.6 times’
Traditional audience measurement metrics that do not adjust for cookie deletion overestimate the number of unique users by two to threefold, according to a new report.
Top 10 countries for LinkedIn and Twitter use
The Netherlands has an exceptionally high representation among social networking sites Twitter.com and Linkedin.com, ranking number one among all countries in Internet penetration for these sites, according to new data.
comScore debuts cross-platform analytics for publishers
comScore has begun testing its new Media Metrix Total Universe report, which provides audience measurement for what it claims to be ‘100 percent of a site’s traffic’, including usage via mobile phones, apps, tablets and shared computers such as Internet cafes.
Dutch revealed as biggest LinkedIn and Twitter users worldwide
The Dutch social networking market continues to grow strongly as sites like Facebook, Twitter and Linkedin extend their respective footprints in the market, but local site Hyves continues to be the most popular online ‘hand out’, according to new research.
Apple iOS market ‘twice the size of Android’ in Europe
In Europe, Apple’s mobile operating system (iOS) market is twice the size of Android, when accounting for mobiles, tablets and other connected media devices, according to new research from comScore.