Unilever taps voice search for next-gen digital consumers
Unilever is to use Amazon’s Alexa platform as a key role in the FMCG giant’s digital transformation.
comScore
PC search trends: Bing catching Google in UK with 25% market share
The Bing Network now accounts for over a quarter (25.1 per cent) of the UK PC searches, catching up with Google, according to the latest figures from comScore.
ComScore makes viewability metrics open to all for free
comScore has extended access to its free viewability measurement solution around the globe.
Social media publishing tips: When, where and what?
We all know content is key. But what happens once you have drafted all the content and now have to make a plan on how to distribute it? Sylvia Jensen, Senior Director for Oracle Marketing Cloud discusses some of the best practices and things to remember when it comes to social media publishing.
GroupM launches new viewability standards with Unilever and Shell
WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.
Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure
Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
Top tips: Unlocking the brand value of live streaming
In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business.
Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]
How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out…
Google picks comScore as brand safety measurement provider for YouTube
Online measurement firm comScore has announced a new initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.
Regional publishers urge brands to reject “blind programmatic” ad-buying
A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.