Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.
Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.
AT&T, American Express & Toyota are top global real-time-bid spenders, while BSkyB, Tesco and TalkTalk the biggest spenders in the UK, according to new data.
Pinterest has entered the top 50 most visited US sites, attracting 25.3 million vistors during September, according to new data.
Dwell time is two minutes higher when brand sites are mobile-ready, but less than half of top UK brands have websites optimised for smartphones and tablets, according to a new study.
UK advertising on the internet and mobiles increased 12.6% year compared to the same period last year, accounting for £2.59bn in the first half of 2012, according to the Internet Advertising Bureau.
LinkedIn will now let its users ‘follow’ and receive updates from people outside their personal contact list, as the business-based social network looks to boost user engagement on the site.
Germans are most avid users of QR codes, while Spain ranks as fastest growing market, according to new research.
Amazon, eBay, Apple and Walmart lead the way in m-Commerce market in the US, where 4 in 5 smartphone users are shopping via their device.
Brits are the most avid texters and web surfers, while Spain has the highest smartphone penetration, according to new research looking at mobile phone usage across the leading 5 countries in Europe.