Mobile trends- ‘One third of UK traffic now from smartphones or tablets’
Brits spend more time online than any other European country, with one third of traffic now coming from smartphones or tablets, according to a new report from ComScore.
comScore
Lyons Tea gets first ‘pause button’ video ads on RTE player
Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website.
Too much Facebook? Brands ‘failing to reach key influencers on social media’
Just 11% of corporate social media ad budgets in the US are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research.
Adap.tv debuts ‘Certified Viewability’ metric for video ads
Adap.tv has launched Certified Viewability, a tool that ndependently verifies the viewability of video ads in real-time and blocks impressions that do not appear to the user.
Top 50 US websites: Xmas boost for retail sites
Retail mania swept across the web in the US, as holiday shopping season took hold during November 2012, according to new data.
Android extends lead in US mobile market
Samsung, Google and Apple continue to extend their dominance of the US mobile market, according to new data.
Top 10 video sites in the US
YouTube continues to dominate the US online video market, with Brightroll and LiveRail trailing Google for ad reach, according to new data.
‘Tablet Tuesday’ set to break records as Christmas Day downloading fever to grip world
Christmas Day has been labelled ‘Tablet Tuesday’ as consumers redeem the vouchers bought for them by last-minute shoppers, according to a new report.
Mobile trends: Smartphone penetration hits 55% in leading European countries
Apple leads the UK Smartphone market, but Samsung is catching fast, and Android has strengthens its position as the top operating system in the top 5 European markets, according to new data looking at mobile trends in Europe.
Viewable impressions – should be welcomed by the industry, but with caution
Julian Smith considers the growing buzz around the ‘viewable impression’ metric and reasons why for most in the industry it seems like a natural step in the evolution and growing maturity of online advertising.