As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part of their mobile marketing strategy, many marketers still miss the opportunity. Digital Strategy Director Julian … [Read more…]
Social media in Latin America continues to soar as Argentina and Brazil become the most engaged social networking markets worldwide, according to a new study.
Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research.
Brazilian web users spend 27 hours online per month, with social media and portals getting the most ad revenue, according to a new report.
In Europe, the computer is no longer the only access point for digital content. New data from comScore indicates that the UK, Ireland and Russia lead Europe for mobile traffic.
Mail.Ru, Yandex, Google and VK are the most visited sites in Russia, but it’s the social networks that get most screentime, according to new data from ComScore.
Digital ad spend in Latin America is set to double by 2016, with Brazil leading the way, according to new research.
The Brazilian travel site audience has nearly tripled in the past 3 years, with 1 in 3 online users visiting the now visiting the category, according to research.
Microsoft has integrated Skype to its Outlook.com webmail service, after buying the web messaging firm back in 2011.
AOL UK’s dedicated parenting website, Parentdish, has relaunched this week with Comfort as its official advertising partner across all screens.