Advertisers in the UK spent £1bn on online performance marketing (often referred to as affiliate marketing) in 2013; up 15% on 2012, with advertisers getting an average £14 return on every pound spent, according to new data.
The online video and mobile audience in the UK continues to grow, with Google, Amazon and Facebook continuing to prove the most popular sites across all platforms, according to the latest data from comScore and UKOM.
With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. This infographic looks at how consumers interact with major retailers … [Read more…]
The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research.
Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore.
Apple and Samsung continue to grow their share in the smartphone market in the US, according to new data.
With the industry buzzing about Yahoo!’s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. New online advertising trends from comScore suggests that brands using Yahoo may be able to target under 24’s in greater numbers after the Tumblr acquisition.
UK smartphone users between the age of 18-24 are much more likely to react to mobile advertising than other age groups, according to new research.
Clothing and electronics are the most popular categories for online shopers in Latin America, with brand awareness and loyalty key to driving purchases, according to a new study.
More than 9 in 10 Chilean web users tuned into online video in August, with YouTube by far the most popular site across the Latin American territories, according to data from comScore.