Spain leads US and UK for ‘multi-platform’ digital use
More than two thirds (66%) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared to 65 percent in the U.K. and 58 percent in the U.S.
comScore
Top mobile tips: Optimising apps as part of the overall customer experience
As the app increasingly takes its place as an essential business channel, Nick Keating, VP EMEA, Maxymiser, insists organisations need a clear, business led optimisation strategy across all aspects of the customer experience to drive improved business performance.
Exponential sponsors 10th anniversary of IAB Engage
Ad technology provider Exponential Interactive is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage, featuring Bill Gates and film producer Lord Puttnam.
Apps ‘more popular than mobile web’ in US
US smartphone users are switching to apps rather than mobile browsers when surfing the internet, according to new research.
Guest comment: Are marketers missing a trick with online gaming?
TV has always been the mass-market media of choice for brands, providing huge, emotionally engaged audiences across a wide range of content designed to appeal to specific groups. But the way we consume entertainment media has changed dramatically over the past few years and the TV is no longer the “living room” focal point it … [Read more…]
Microsoft debuts programmatic video ad network with Nielsen and comScore data
Microsoft’s advertising division has launched a new video ad network, with the aim on cutting down on wastage by combining first party data with Neilsen and Comscore’s data.
Digital trends in Germany 2014: Gutefrage and Hubert Burda get biggest growth
Google and Facebook remain the most popular sites in but local community site Gutefrage was the fastest riser, according to new research.
Google partners comScore to measure ad effectiveness across platforms
Google has partnered with comScore to offer advertisers real-time data to measure how effective campaigns are across all types of computer screens and mobile devices.
Top tips: Using consumer app use to drive marketing tactics
Bryan Brown, Vice President Product Strategy at Silverpop, discusses how marketers can benefit from integrating consumer mobile app activity
Mayer expects most Yahoo users will come from mobile in 2014
Marissa Mayer, chief executive of Yahoo, has said that 2014 will be a ‘tipping point’ for the evolution of the Internet, with most users coming from mobile devices.