Teads upgrades social ad tech with ‘Inread’
Global media platform Teads has launched inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers.
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DoubleVerify buys data platform for publishers Ad-Juster
Analytics firm DoubleVerify has bought Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.
TabMo and zeotap partnership delivers ‘precision advertising’ for mobile
Mobile creative demand side platform TabMo has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences.
Top tips: How brands can capitalise on Snapchat’s authenticity
IRM’s Megan Goodwin pulls together the latest Snapchat user statistics to show the channel’s growing marketing potential and discusses how brands can maximise their impact.
How Paris turned Millennials into ambassadors for the city
In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.
Top 5 retail predictions for 2018: breaking down barriers between digital and physical
What does 2018 hold for retailers? Meyar Sheik, CEO and Co-founder, Certona explains the need for greater personalisation, greater channel integration, and a re-imagining of the customer experience will be important for meeting ever-changing and demanding shopper expectations.
Pinterest 100: The top trends to try in 2018
Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, self-care staycations and weighted blankets.