In the UK, consumers are most likely to indulge in online shopping on Christmas Day. In 2017, traffic to online retailer websites on Christmas Day was almost double (45%) the December monthly average. Three days before New Year’s Eve (28 December) purchases were more than a quarter (26%) up on the December average.
There will be a significant uplift in post-Christmas spending, with web visits to local clothing listings set to surge above the seasonal average on Boxing Day, based on 2017 data showing a 47% increase.
The death of the high-street might not be upon us just yet this holiday season with Primark taking the crown as the brand whose Christmas related posts garnered the biggest engagement levels with over 1.5 million interactions (likes, comments views, shares) on Instagram.
Footfall up 20% on the daily average on Saturday 22 December, as consumers rely on click and collect, and take to the high street to finish off buying festive gifts.