Christmas
Slowdown in grocery growth at Christmas despite supermarket rise
Growth this Christmas slowed to almost half that of previous year, with shoppers spending less per visit on groceries in December, according to new data from Neilsen.
Why festive advertising is as much a game of strategy as it is story
Is it time to set a ‘gold standard’ for digital Christmas campaigns, and what this might look like? Dominic Tillson, Head of Insight at Inskin Media could hone in on the creative opportunities that digital platforms offer advertisers during the festive season, and how these can match or even exceed the emotional experiences created by … [Read more…]
Wishing you a voice-enabled Christmas?
With Christmas just around the corner, voice assistants are set to be one of the hottest gifts on wish lists. However, a recent project from digital marketing agency, Cheil UK, proved that voice assistants – although fun – have a long way to go before they become a useful tool during the Christmas period.