Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.
Amazon is reportedly planning to open its first high street store in the US, as the online retailer looks to push its more expensive items, such as its new Kindle Fire tablet.
Online shoppers can be a fickle bunch, with so many alternative retailers only a click away, so generating customer loyalty is a key challenge for advertisers. In the first of two articles looking at incremental sales, Owen Hewitson, Client Strategist at Affiliate Window & buy.at, focuses on the relationship between cash back sites and advertisers.
The number of online radio listeners in the UK rose 16.4% during 2011, accounting for 29.1% of the total audience, according to the latest RAJAR figures.
A doubling in UK sales of its Kindle ebook reader failed to stop Amazon – the world’s biggest online retailer – suffering a profits slump.
Gone are the days of waking up, turning to our loved ones and greeting their new day with a kiss. Instead, new research shows most of us reach over for our first hello of the day to the shiny new data spurting out of our iPads.
Last November’s public sector strikes resulted in the biggest online shopping day of the year, according to new research.
eBay posted strong revenue and earnings gains this week, as its online sales rose 10% in the crucial holiday season.
Figures from PayPoint.net published today show that retailers are experiencing a softer post-Christmas landing than last year, after a busy festive period.
Over the festive period in the UK, paid search ads generated 50% more transactions than last year, resulting in a 26% rise in revenues from the medium, according to new research.