Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile marketing, with a near three times (275 per cent) increase in mobile RTB (real-time bidding) … [Read more…]
UK shoppers’ splash out an average of 75 per cent more on their mums on Mother’s Day than their dads on Father’s Day? With Father’s Day just around the corner, are dads getting short-changed? This infographic from Rakuten looks at Father’s Day shopping trends around the world.
Mobile accounted for 20.2% of UK e-retail sales in the first quarter of 2013, up from 15.4% in the previous quarter, according to new data from the IMRG.
British travellers leave it to the last minute, booking just 28 days before departure for summer getaways, according to new research looking into European travel trends.
Latest figures from the IMRG Capgemini e-Retail Sales Index, reveal the impact the short spell of warm weather had on shoppers’ purse strings in April, recording a 16% rise on the same time last year. The Travel sector in particular saw a solid performance, increasing 16% year-on-year.
Facebook revenues have risen to $219m during the first 3 months of the year, with mobile ads now accounting for nearly a third of all its advertising, according to the social network’s latest financial results.
Online businesses are neglecting key parts of the marketing mix, with customer relashionship management topping the list, according to this new infographic from Barclays.
The role of mobile phones and tablets in U.K. paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to new research.
In the UK, social networking remains the most popular single activity, but the proportion has slipped slightly, according to new data.
Tesco has launched an online Easter egg hunt, using Google Street View technology to allow players to explore their local streets to find virtual Easter eggs.