Customer service trends: Just 33% of tweets answered successfully by retailers
UK retailers are performing poorly on social media for customer service, but are becoming more effective at answering email enquiries, according to new research.
Christmas
Tablets no longer a luxury: Shift to ‘essential device’ for under 45s
Tablets have shifted from a device that is ‘nice to have’ to ‘need to have’ with anew study indicating that tablets have become mainstream consumer devices with more than half of 16-44s now having access to them.
Cannes Mobile winner case study: Grand Prix: Nivea braclet helps parents track kids
Nivea’s Sun Block ad won the Mobile category at the Cannes Lions International Festival of Creativity. This case study looks at how the brand embraced the growing trend for an ‘Internet of Things’.
Cannes winner case study: Harvey Nichols celebrates selfishness with anti-Christmas viral
Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny d made a controversial subject matter into a highly amusing and entertaining video ad picking … [Read more…]
Email blacklists penalise marketers most during Christmas (Infographic)
Major blacklists can dramatically impact email performance, preventing senders’ messages from reaching subscribers. This infographic from Return Path highlights the relationship between blacklists and Gmail inbox placement, which is historically difficult for marketers to navigate. According to Return Path’s research, Gmail’s blacklisting companies cause inboxes to decline up to 58% of emails.
Apple’s big play for Internet of Things: Health apps and home automation
Apple has introduced new apps for iPhones and iPads that will help users monitor their health and control devices in their homes, as the firm looks to rival the likes of Google’s smart thermostats and Samsung’s SAMI fitness software.
Top tips: Five ways retailers can prepare for seasonal promotions
While seasonal consumer behaviour can be predicted up to a point, fluctuations such as weather and national events can quickly foil a brands carefully planned marketing campaign. Michael Rausch, General Manager for Europe and North America at Become Europe offers 5 key tips to getting the most out of seasonal promotions.
BBC reveals new ‘Netflix-style’ iPlayer
The BBC has unveiled an update to its on-demand iPlayer service, which will include new online-only shows for “a BBC Three audience”, as the broadcaster looks to emulate the success of Netflix.
Top tips: 7 reasons why any business should become socially responsible
Towards the end of 2013, 60K a Bulgarian contact centre held a four-day bazaar aimed to raise funds for several local charities such as an Orphanage, an Animal Rescue, and a daycare centre for people with mental disorders. But why has it done this? Why should a company like 60K invest so much time and … [Read more…]
Top tips: APIs- A marketer’s secret weapon
Understanding the world of APIs will help marketers develop smarter mobile campaigns. James Parton, European director of Twilio looks at how marketers can utilise technology to enhance their campaigns.